When designing your indoor signs, it’s important to focus on clear and concise communication. After all, your signage is the first thing that will be seen by a prospective customer when they visit your place of business, so it needs to communicate clearly what you do and how you can help them.

In order to ensure your message is easy to read, it’s important to limit the amount of text and use legible fonts. The size of your lettering will also determine how easy it is for people to read your sign. Visual tests have shown that lower and upper case letters are easier to discern than all capitals. In addition, using a single typeface and keeping your font size consistent across your signs will increase the readability of your messaging.

Another way to improve the readability of your indoor signage is to incorporate contrasting colors and images. A high contrast level between the foreground and background will make your message stand out from the rest of the sign, making it easier to focus on at a glance. You can also add depth to your signage by incorporating 3D elements to create visual pop and draw the eye.

Designing your indoor signage for maximum impact also includes choosing images that match the tone and style of your brand. For example, if your company is highly professional, you may want to include a more sophisticated image with your messaging. However, if your company is more relatable and approachable, a more playful image may be a better fit. This consistency between the look of your interior signage and your overall brand will help to build a strong branded experience for your clients and customers.

Depending on your location, you might need to use indoor directional signs to guide people through your facility. This can be as simple as indicating where restrooms are located or more complicated, like directing people to specific offices or areas in a medical building. In addition to guiding people where they need to go, these types of signs can be used as a branding tool by helping to establish your brand as a leader in your industry.

One of the best ways to improve the readability of your directional signs is to use an online letter-sizing calculator. This calculator will let you know the optimal size for the words on your sign, based on the speed of the road and how many seconds of visibility you want passing motorists to have. This helps you to avoid the mistake of guessing how big your letters should be and instead doing the math before you start your design process. Contact a trusted and experienced the best Fresno sign company today to see how they can help you transform your business spaces with a variety of innovative and creative indoor signage options.